On 2022 May 15, Credify successfully embedded HDI's 365 Insurance on HouseCare app, creating a seamless customer experience that meets wishes, expectations, and needs to give additional security and value to the customer and increases the service experience from the first moment, marking the first milestone in the journey to provide optimal embedded financial services in the Vietnamese market.
“Housecare always puts the customer in the center, creates hand in hand with relevance context to optimize the customer journey. The partnership with Credify grants us access to contextual financial services of our platform, so customers can make embedded consumer loans, have Buy now, Pay later payment option, or open a credit card instantly. This will help to increase sales opportunities for all stakeholders” - said Mr. Duong Quoc Dat - CEO and Founder of HouseCare.
According to Mr. Dat, he was extremely impressed with Credify's working style: young, dynamic and professional. Despite the great effects of the Covid-19 pandemic, Credify, HDI and Housecare have tried best to complete the work on schedule, providing the most convenient user experience when buying insurance on the Housecare application.
Covid-19 has changed buying habits from offline to online, from cash to cashless payments, prompting businesses to accelerate their transformational digitalization. In the fintech sector, traditional businesses as well as service providers have connected with financial institutions to a new level, integrating financial and payment mechanisms into business and sales operations.
This aims to provide a touchless payment solution, with a simple and seamless experience for customers. This has contributed to a new era of embedded finance, with an estimated market value of more than $138 billion by 2026, which is clearly not just a temporary trend but will thrive in the future. That is also the motivation for Credify to develop the serviceX embedded finance ecosystem.
“With a variety of innovative use cases have been developed from Credify’s serviceX technology such as Embedded Insurance, Embedded Cash Loans, Buy now, Pay later, Co-branded Credit Cards, Credify believes that the serviceX embedded financial ecosystem will offer relevant and added value at the point of need to customers and all parties involved. Credify aims to bring the world of embedded finance in the Southeast Asian market with positive macro metrics. According to TechAsia, the fintech market is predicted to be worth $72 billion with a compound annual growth rate of 72.5% in 2020 and $102 billion in e-commerce by 2025” - said Mr. Makoto Tominaga CEO and Co-founder of Credify.
Founded in 2019, Credify has attracted investment capital from leading technology investment funds in the region such as Beenext, DeepCore, TIS INTEC Group and Touchstone Partners. Currently, Credify is signing and cooperating with more than 10 leading banks, financial institutions in Vietnam, technology companies and large retail chains to accelerate the process of bringing opportunities to access finance in a simple and fair way to all Vietnamese consumers.